Deespot

People in Thailand looking for local businesses, and tourists browsing in their own language.

The existing directory was slow and difficult to use, and serving both Thai locals and tourists meant translating a large, constantly growing catalogue. Translating on every request would be both slow and expensive.

• Proposed the full frontend redesign and implemented it in Next.js with Tailwind CSS.
• Built and integrated the WordPress to Next.js APIs the new frontend runs on.
• Built search, and the image and video listing interfaces.
• Added translation support for more than 20 languages through the Google Translate API.
• Built storage and reuse of translations so the same text is not sent to the translation API again.
• Built an editing dashboard so the team can correct translated wording rather than accepting machine output.

• Translating a catalogue without paying for it twice

  Calling a translation API per request is slow and expensive at directory scale. I built storage and reuse of translations so repeated text is served from the store instead of re-requested.

• Machine translation that a human can correct

  Automatic translation gets wording wrong, particularly for business categories. I built an editing dashboard so the team controls the translated wording.

• A frontend the content model could feed

  The redesign needed data WordPress does not expose by default. I built the WordPress to Next.js APIs behind search and the image and video listing interfaces.

The rebuilt site replaced a previously slow and difficult-to-use directory. Over a three-month window the owner reports 10,000+ Search Console clicks and 750,000+ impressions.

• Full frontend redesign proposed and implemented
• 20+ languages with stored, editable translations
• Custom WordPress to Next.js API layer

Product pages and store listings for this work. They show the product, not a breakdown of who built which part.

• deespot.com